Episode 596: Personal Branding Psychology: Scarcity, Overexposure, and Protecting Your Value

Habits and Hustle · 26:09

10 moments from this episode, each one marked and named by the show. Press one to hear just that part — it plays from the publisher's own file, and nothing is downloaded or re-hosted.

1. 1:02Whether Tom Brady has become overexposed.1:14
2. 2:16How scarcity and mystery can make someone more interesting.1:47
3. 4:03Why a lower profile can sometimes increase your brand value.3:44
4. 7:47The qualities that made Tom Brady so compelling in the first place.1:53
5. 9:40How being everywhere can slowly dilute your appeal.2:13
6. 11:53What it looks like to reach a point where you stop caring what people think.1:07
7. 13:00Why high-status people may hurt their brand by playing in spaces beneath them.1:23
8. 14:23Michael Jordan as an example of maintaining status without constant visibility.5:39
9. 20:02How Keanu Reeves and Rihanna preserve mystery and intrigue.2:37
10. 22:39The science of scarcity and why overexposure can hurt personal and product brands.3:30

The full episode, at the publisher